CALL FOR EXPERT FITTING ADVICE: 732-901-1313
(in more ways than one)
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Looking Swell Maternity was launched in 2008 by Sara Fried. Originally founded in 1978 by her mother, Trudy Miller, Looking Swell served The Five Towns community for almost 45 years.
Having lived and breathed the business from a young age, Sara is passionate about celebrating pregnancy with joy and ease. With years of experience and expertise, she’s driven to empower moms with an exceptional shopping experience.
Throughout the years, Looking Swell’s vision is one and the same:
They believe all future moms should feel nurtured, confident, and beautiful on their transformational journey. And they’re driven to make this a reality for all. That’s why Looking Swell is committed to its unbeatable prices, uniquely curated collections, and personalized service.
Because they’re committed to you.
We’re big believers in the power of ‘look good, feel good’. Knowing the void for chic and tasteful apparel in the maternity market, we hit the fashion trade shows, combing the racks for unique and definitive pieces. With you in mind, we curate and collect the most coveted choices for your closet. With each item of our hand-picked collection, we aim to enrich, elevate and inspire. We work hard so you can feel fabulous and celebrate your pregnancy every day.
